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AUGUST 2016 ($5,450)
Units Sold: 51
8/8/2016 marked the beginning of pre-sales for Quiet Punch. We have it listed at a price of $130 but made it $110 and free-shipping for pre-sale orders.
Factory is set to ship 1,000 units on September 6th on which I will pay the remaining balance which will be around $16,000.
SEPTEMBER 2016 ($770)
Units Sold: 7
Met with Avalanche Creative Media and Remarkable Products International. Will work on an exclusive deal for a temporary time to sell Quiet Punch to an older demographic. Also looking to pitch it to QVC.
Still taking pre-orders
OCTOBER 2016 ($602)
Units Sold: 8
Inventory arrived in PA, fully stocked with product
Began sending out all of the pre-orders to customers
Sent out an additional 10 units to Sarah Michelle-Gellar and various trainers in NYC and CA
Hykso Punch sensors may look to do a partnership with us
Decided not to go with the royalty deal as we are too far ahead to give up such a large portion of the revenue
NOVEMBER 2016 ($2,652)
DECEMBER 2016 ($3,853)
Units Sold: 52
Call with Oxygen to setup the newsletter campaign
Oxygen campaign scheduled for January 17th
Received additional investment funds from Chris Santos
Quiet Punch sent to Chris Algieri and potential email blast with Roy Jones Promotions
Holiday Gift Guide in the Observer:
Created a Newsletter Mailing List to begin capturing people's email addresses who are not ready to buy, but we can pitch to later.
Spoke with George Foreman Jr. to discuss potential work together.
JANUARY 2017 ($4,209)
Units Sold: 58
Would like to work out a deal with George Foreman Jr.
Sold another 4 units to Off Road DC (boxing gym in DC)
Spoke with Lainie Green of a PR firm who represents Whitney Johns. Potential product placement with fitness leaders.
Received a great instagram post from Whitney Johns.
An amazing testimonial from boxing champion Chris Algieri.
Began a weekly blog posting called Quiet Venture.
Oxygen Campaign went out on January 17. Excellent subscriber right so far and great feedback from potential customers.
Starting a campaign to begin shipping to Canada.
Sent 2 units to Magazine in U.K. for potential product review.
Just sent a unit to Tony Ferguson, UFC Fighter.
Began shipping to Canada, U.K., Ireland, and Australia
Received 5 orders to Canada ($35 per unit)
Received 2 orders to Australia ($100 per unit)
Met with social media consultant and will begin new social media campaign for February.
FEBRUARY 2017 ($4,867)
Units Sold: 69
Received a call from a producer at Shark Tank. Just finished working on the video for submission:
Attended a networking event at foundermade and decided to do future events with Kali Active since our brands work well together
Just put together 2 different Google Ads with a budget of $200 each:
Boxing Workout - From Your Home
Boxing Punching Bag - Fits in your Doorway
Looking to attend a Roy Jones Jr. Promotional event on March 11 in Vegas.
Going to send 6 units to Rival for sales in Canada.
Spoke with Dave Baker of Soul Customs who has begun work on a special gym stand that will hold 3 Quiet Punch units at once.
Photo shoot at the W Hotel with Alexis to showcase the product in a hotel environment as well as new and clean pics and video.
MARCH 2017 ($3,505)
Units Sold: 38
Changed the price to $99.99 to include shipping to see if we can lower the Abandoned Checkout Rate. The rate is still lower than the average 70% rate.
W Hotel Downtown is looking to carry 5 Quiet Punch units and will feature them in their rooms for their guests to use.
100 phone clips came in and looks like a great feature to be able to watch the routines from the unit
Almost finished with the first version of the Quiet Punch app created by us in-house
Officially made the listing with Rival Boxing:
Working on the gym model and will have sketches soon that we can pitch to locations
Sending a sample to Sharper Image
Setup a Groupon Store
App completed and accepted into the app store
Finished the first development version of the LightBlue technology to count punches thrown.
APRIL 2017 ($3,450)
Units Sold: 44
PR Work has begun
Quiet Punch unit to Sara Blakely of Spanx
Beta Testing Punch Intensity Counter
Began the Try The Punch Live Facebook Workout Series
Migrated the website to Shopify for better functionality
Added a Bundle package that costs $109.99 and also added $6.95 shipping to purchases
Selling the Punch Counter for $35.99 (sold 2 of these already)
FINISHED WITH SQUARESPACE, TOTAL SALES: $29,000 | UNITS SOLD: 359